The Beverly Hills Penthouse | Where Sophistication Resides
Location
Sheikh Zayed, Egypt.
type
Private Residential Apartment
Project Story
The story of this project is a modern epic of return and reconnection. Our client, Mr. Salim, was a brilliant financier who had spent two decades building a formidable career in New York and London. He lived in the polished glass towers of Manhattan, surrounded by a sterile, fast-paced world of data and deals, but found that even the pinnacle of international luxury lacked the soul he craved. As he neared 40, a deep-seated longing for his roots began to call him back to Cairo. He wanted to return to the city of his youth, not to retire, but to build a new life for his young family that blended the global sophistication he had come to know with the timeless warmth of his home.
The apartment was to be a physical manifestation of this journey, a masterpiece of design that would not only provide comfort but also serve as a profound statement of his success and a new, more meaningful kind of luxury. Mr. Salim wanted a home that looked forward, not back, but felt deeply connected to the place it stood. The design’s flawless clean lines and high-tech integration are a nod to his international life—the exacting efficiency and precision he valued. But the richly textured materials, the expansive views of the city, and the sense of a grand, opulent space were all designed to ground him. It’s a home that says, “I have seen the world, but I belong here.” It is a testament to the belief that true luxury isn’t about where you came from or where you have been, but about creating a perfect place to be, right now.
Scope
Full architectural and interior design package, including custom joinery, high-end material selection, curated art and furniture, and a sophisticated lighting scheme.
Style
Modern Luxury with a Contemporary Twist
The Vision A Sanctuary of Sophistication
For this penthouse in Cairo’s prestigious Beverly Hills compound, our vision was to create a space that redefined luxury for a modern age. We aimed to craft a home that felt both grand and welcoming, a personal sanctuary where global sophistication meets the vibrant heart of Egypt. The goal was to design an environment that exudes wealth not through ostentation, but through a meticulous attention to detail, a flawless interplay of high-end materials, and a sense of effortless grace. This is a residence designed for comfort, elevated by a powerful aesthetic.
Design Strategy: Curated Elegance
Our strategy was to build a home of layered luxury, where every element contributes to a sense of refined living. We began with a clean, contemporary canvas—smooth surfaces, neutral tones, and expansive views—and then introduced rich, tactile layers. The design focused on creating visual harmony and a seamless flow between spaces. We integrated custom-made elements, from the marble joinery to the bespoke furniture, to ensure every piece felt intentional and unique to the home. Lighting was a key tool in this strategy, used to sculpt spaces, highlight textures, and create a sophisticated, warm glow that transforms the apartment as the day progresses.
A Symphony of Materials
The soul of this apartment is found in its lavish yet understated material palette, chosen for its intrinsic beauty and lasting quality.
- Primary Surfaces: The walls are a serene, off-white, providing a calm backdrop that allows the architectural details to shine. This is contrasted with a feature wall behind the sofa, composed of dark wood paneling with an intricate, geometric pattern that adds texture and a sense of bespoke craftsmanship.
- Hard Furnishings: The flooring is a large-format, polished marble with beautiful, natural veining that lends an air of timeless opulence. The central, low-profile coffee table is also crafted from a solid block of this same marble, creating a sense of monolithic elegance.
- Seating & Textiles: The main sofa is upholstered in a pristine, white fabric with a subtle sheen, providing a clean, bright anchor to the space. Accent chairs are covered in a soft, light gray fabric, adding a layer of comfort and tonal variation. The cushions introduce a touch of pattern and color, with hints of muted bronze and silver.
Color Palette: A Whispered Opulence
The color story is a masterclass in subtlety, allowing the richness of the materials and the play of light to become the main event.
- Foundation: The palette is anchored in shades of pristine white and soft off-white, creating a canvas that is both bright and sophisticated.
- Accents & Depth: The deep, almost forest-green color of the chairs immediately draws the eye, providing a pop of rich color against the light walls and white seating. This choice adds a sense of boldness and a connection to nature, making the space feel more dynamic and less monochromatic.
- Metallic Tones: A hint of polished bronze or brushed gold is subtly introduced through lighting fixtures and decorative elements, providing moments of visual warmth and quiet luxury.
- The Greenery Display: A sculpture of a plant encased in glass. This piece is a sophisticated and artistic element, elevating the apartment’s
Status
Completed– 2024
















